The vast majority of websites throw the kitchen sink at their prospect before they ever get to the first 7 seconds
Navigation links of other pages they could go to instead
A big CONTACT ME button
A logo in the top left corner
A visual of some kind
All of these things are speed bumps standing in the way of your prospect understanding what you do and why they should care.
Before you give your prospect anything else to look at:
Tell them who you are, who you help, how you help, and the outcome of that help.
In 7 seconds or less.
Making that your first order of business
Gives your prospect a chance to really care about:
Call to action
And other pages
Especially the pages that bring in revenue.
P.S. Your bottom navigation might be as simple as:
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