7-Second Thoughts September 17, 2021

7 seconds? What’s the rush?

If you nail the first 7 seconds of your website, your prospect will stop thinking about time. Stay with me, Grasshopper.

I get it.

Asking your website to say what you do and why your prospect should care in 7 seconds or less sounds impossible.

But if you know that’s all the time your prospect will give you,

slow it down for them.

There’s only so much you can say and only so much they can take in.

So keep it simple, clear and as clever-free as possible.

Just enough to get them to the next 7 seconds.

And the next.

And before you know it, they’re wrapped up in your story

because you made them the center of attention.

See if this helps:

WEBSITE: Karing for Postpartum

FIRST 7 SECONDS: Helping Mamas Thrive

On-demand classes for parents

For new moms, there is a lot to digest here. Especially for an audience that has little to no time.

But slowly, 7 seconds at first, then more and more, not too much, not too fast, super simple messaging

helps you through this amazing resource that’s easy for moms – and really anyone – to love.

I’m here,


P.S. The hardest part is figuring out what doesn’t go in that first 7 seconds. Need help? Reply to this email or get cracking with a 7-Second Discovery Sesh

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