Results:

Are better than a signed contract. Imagine that you have gotten your client And their team Together Collectively To agree on what they want Collaboratively With you So that everyone’s on the same page about: Who they want helping them What that help looks like The outcome of said help And…

There was a massive response to yesterday’s email Delay of Game Penalties. Many of which began by saying, “Um, can you send me the right link?” Let’s take care of that now: Client Tamer Emails Here’s why that was my (really bad) bad: The process by which you get your…

Delaying your kickoff until your client fills out your intake form could cost you a good working relationship, profits, and even the sale you worked so hard for. Instead of waiting to get what you need from the client so that you can begin work You might: 1_Schedule your kickoff…

Your client’s words, on the other hand, are WAY better. And that’s really what you’re after When selling a high-priced service Is your client’s words Not yours See if this helps: Before, during and after the sale Consider focusing a good bit of your effort Toward understanding what they want…

Consider collaboration as the ultimate gift, one that won’t soon be forgotten. Consider starting your virtual sales calls With a set of questions On a shared document Open between the two of you That you both contribute to And here’s why: No matter what happens It will be clear from…

You want more profit. Win-win. If you think spending more time with your client is only going to waste their time And lower your profit margin Um, it actually might Assuming you do indeed waste their time. Which means any client facetime Must be highly structured And most importantly All.…

Precisely where it should be. There’s an expectation that as the sales person You should be putting in all of your time with your prospect Selling But that is not the kind of selling that either of you have time for. See if this helps: Consider shifting your sales call…

Whatever outreach you used to win your new client can also be used to keep them. TL;DR—please do not stop marketing after you close the sale. Instead: Consider using all of your marketing skills and methods Any and all things at your disposal To: Increase attendance at the onboarding Write…

Once your client has paid, the clock starts ticking. How long is your client willing to wait To see the fruits of your labor? Consider: Delivering something of unexpected value After the very first call of your engagement For me, it’s often: A headline A positioning statement A rough draft…

Only perpetual works and here’s why: You’ve seen a fixed lead generator many times Top 10 Ways to Fix Your Business! Typically a downloadable pdf followed by a series of emails Which no one reads because they already have the pdf Which they also did not read. The perpetual lead…