Results:

You can get stuff done for your prospect and sell at the same time in the same call. In fact, you and your prospect should be getting stuff done in every call regardless of whether or not you make a sale. See if this helps: Here’s the thing: The alternative…

Know the signs ahead of time so you can put in the work to avoid them. When a client asks you to produce any kind of creative that has any expectation of ROI Is there any other kind? Often the most important part of the relationship is the one that’s…

It’s not your website that generates leads, it’s YOU writing your website that gets leads. If you are a solo firm, please do not hire an outside source that promises you leads And $XX,XXX amount of income per week 🤣 When you write your website…

Having your prospect fill out a form before or during your call can be a really good thing. My kids absolutely HATE going to the doctor, especially if there’s a shot involved. My response, at least in my head, is always At least you don’t have to fill out any…

Pair programming: A technique used by software developers working in pairs to solve problems faster. Working on a software developer’s website yesterday During a sales call, of course. Side by side Each of us taking notes in a collaborative google doc To solve the riddle of his homepage And the…

By the time your prospect gets to the bottom of your homepage, they should be feeling good about themselves. At the end of your homepage It should be really easy for your prospect to envision themselves Having done what you’ve offered to help them with. At the end of the…