The publish button on your email newsletter is far more powerful than the publish button for your website.
It’s exciting.
You’re finishing up your website and you can’t help it.
After you launch, things will be different
Things will be better!
But here’s the thing:
It’s already different.
It’s the writing of your website that makes the difference.
See if this helps:
The publish button that pushes your website live doesn’t bring business.
It’s the publish button that sends your emails
Containing content taken from your website
Which you send directly to your subscribers
Is what brings business.
And by increasing that subscriber list, you’re increasing the chances of your prospect finding you in a way that is so much more powerful than waiting for your prospect to find you in the largest haystack ever in existence.
I’m here,
Kevin
P.S. Don’t get me wrong. It IS super exciting to launch a new website … knowing that you now have the power to send your business words directly to your prospect quickly and consistently.
P.P.S. Tomorrow: How to start writing those emails BEFORE you launch or even if you have no website at all 🪄 🎩
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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