7-Second Thoughts February 1, 2023

A better launch button

The publish button on your email newsletter is far more powerful than the publish button for your website.

It’s exciting.

You’re finishing up your website and you can’t help it.

After you launch, things will be different

Things will be better!

But here’s the thing:

It’s already different.

It’s the writing of your website that makes the difference.

See if this helps:

The publish button that pushes your website live doesn’t bring business.

It’s the publish button that sends your emails

Containing content taken from your website

Which you send directly to your subscribers

Is what brings business.

And by increasing that subscriber list, you’re increasing the chances of your prospect finding you in a way that is so much more powerful than waiting for your prospect to find you in the largest haystack ever in existence.

I’m here,


P.S. Don’t get me wrong. It IS super exciting to launch a new website … knowing that you now have the power to send your business words directly to your prospect quickly and consistently.

P.P.S. Tomorrow: How to start writing those emails BEFORE you launch or even if you have no website at all ???? ????

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