7-Second Thoughts October 10, 2023

A note from Ira Glass

Ask yourself, “How is that about you?”

If you’re a regular listener to “This American Life”

You know how compelling the stories and characters of the show can be

And there’s a reason for it.

Regular contributors to the show

When talking about their experience working with host and Hall of Fame storyteller Ira Glass

Often cite his most common “note” after hearing their piece:

How is this story about you?

See if this helps:

If you find yourself writing your website

Or any public-facing content

That’s meant to generate leads

Check in at various points throughout the process

And ask yourself:

How is this about me?

Could anyone else say this?

Is there a way to add value in a way that only I can add?

I’m here,


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