Ask yourself, “How is that about you?”
If you’re a regular listener to “This American Life”
You know how compelling the stories and characters of the show can be
And there’s a reason for it.
Regular contributors to the show
When talking about their experience working with host and Hall of Fame storyteller Ira Glass
Often cite his most common “note” after hearing their piece:
How is this story about you?
See if this helps:
If you find yourself writing your website
Or any public-facing content
That’s meant to generate leads
Check in at various points throughout the process
And ask yourself:
How is this about me?
Could anyone else say this?
Is there a way to add value in a way that only I can add?