A surgeon’s website can’t just offer surgery
Your website can’t just solve your prospect’s problem, it has to make them feel good about getting their problem solved.
See if this helps:
WEBSITE: Quik Surg – Website of Dr. David Webb – General Surgeon
7-SECOND HEADLINE: A clinic for minor surgical procedures that honors your time and protects your wallet In 7 seconds, you know what they do: minor surgery
And how you’re going to feel about your problem being solved: It’s going to be done quickly, affordably and not be a huge pain in the butt. 🙂