7-Second Thoughts December 13, 2021

A website that breaks the 7-Second rule beautifully

If you’re selling high-end luxury, your website might not even have to say what you do.

As long as it goes all-in on why your prospect should care.

See if this helps:

WEBSITE: Monteverdi Tuscany Hotel – Tuscany, Italy


Guaranteed you’ll spend about 7 seconds just on those 2 words.

It’s gorgeous. It’s Italy. Why let too many words get in the way?

I’m here,


P.S. You can get away with a lot if you position your prospect accurately. That’s the first thing we do in the 7-Second Homepage Blueprint. Reply to this email with questions or schedule your 7-Second Homepage Blueprint here.

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