But can you sustain it?
Two good indicators of whether or not your marketing is sustainable is:
- Is it tied to something very clear and specialized that prospects can (at least someday) buy from you?
- Without you always having to sell it?
See if this helps:
If your marketing practice is based on generosity
Keep giving
And giving
And giving
Until something arises
That you can sell
With all of your heart
And keep giving.
I’m here,
Kevin