The value you offer on your homepage should be your Greatest Clicks
Not every page or even every link on your website
Will be pure gold
Or at least not to everyone
But you can try sending the links you’re most proud of on your website
Out on LinkedIn
Or in the body
Or the footer
Of your emails
See if this helps:
The links that get clicked on
Or commented on
Or responded to the most
Should begin to migrate to the middle section of your homepage
Where you offer your most valuable content
That you believe your prospect will want to bookmark:
The ultimate sign of them making you a valuable resource worth returning to
And hopefully
Referring others to.
I’m here,
Kevin