If you’re not in charge — it’s chaos.
Right before my wife and I had our first child
Someone gave us a piece of advice we’ve never forgotten:
Remember, you’re the boss.
See if this helps:
Decide where you want your prospect to go on your homepage
And take them there.
Heavy emphasis on the “decide”
If your website visitor has to choose what to click and what to read
You’re essentially giving them work
Which they’re highly unlikely
To take kindly to.
P.S. Remember, you’re the boss 😚
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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