What is it you want to become – not get? ~ Marshall Townsend
We talk a lot about making your prospect the hero and yourself the guide that helps your customer save the day.
But just this week, helping a prospect articulate
What sets him apart from his competitors
He said something utterly profound:
He helps his clients become the hero of their business by transitioning them from doing what others say
To doing what they believe is true.
He called it Ownership.
See if this helps:
I know for me the shift from trusting others
To trusting myself
Started right here with this daily email.
I can’t quite articulate how
But I do know that
For reasons still unbeknownst to me
For the first time in my career
I listen to
In my own words.
P.S. I still get imposter syndrome from time to time. But I’m able to work through some of that here too. Thank you for giving me the space to do that 🙏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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