Your reader wants to see – at first glance – just enough words to make it look easy.
See if this helps:
Rather than publish your email, blog or social post immediately
Schedule it to be published 5 minutes into the future.
With your doomsday clock
Counting down
Go back
And see what you can cut
Knowing that you’re now reading
From roughly the same vantage point
As someone who’s trying to decide
What
If any
Of what you’ve written
Is worth
Diving into.
I’m here,
Kevin