What you ultimately want your audience to buy
Buy this insurance!
May not be
And is probably not
What you want them to do in your marketing
Doesn’t matter
As long as you’re asking them to buy into something
And that something is crystal clear
Even if it’s to sign up for your newsletter
Come to this webinar
Download this thing
Check out this blah blah blah
So long as you pick:
Just
One
Thing
I’m here,
Kevin