Tempting as it might be, an overhaul can quickly turn into an overwhelm.
If it’s been a while since you updated your website
The most important thing you can do
Is to not do too much.
Instead, try making 1 simple tweak at a time.
See if this helps:
Focus on your headline and only your headline
And very specifically
Who that headline is targeting.
If you can figure out who that is
Right down to their biggest problem
That they’re coming to you to solve
It’s often enough to get you 80% there
Which is 100% enough
P.S. You may of course reply to this email or schedule your 1 tweak here