7-Second Thoughts April 14, 2023

Avoid the website overhaul

Tempting as it might be, an overhaul can quickly turn into an overwhelm.

If it’s been a while since you updated your website

The most important thing you can do

Is to not do too much.

Instead, try making 1 simple tweak at a time.

See if this helps:

Focus on your headline and only your headline

And very specifically

Who that headline is targeting.

If you can figure out who that is

Right down to their biggest problem

That they’re coming to you to solve

It’s often enough to get you 80% there

Which is 100% enough

For today.

I’m here,


P.S. You may of course reply to this email or schedule your 1 tweak here

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