7-Second Thoughts January 16, 2025

Be an ideal buyer

The more you can think like a doctor, the better you’re able to talk to doctors. ~ John Cotter, author of “Losing Music”

We all need help from time to time with regard to our business

With so many consultants out there, the hardest part might be finding the right one

But when you do, the work does not stop there

If you show up expecting your consultant to solve all of your problems

You run the risk of watering down your focus

And either leaving even more confused

Or worse

Entering into an engagement without a clear objective

Instead:

Focus on the 1 thing you want to leave with

And ask your potential service provider:

If we work together

Can you help me achieve X?

How much will it cost?

How long will it take?

And finally:

How much will it cost

To get there faster?

I’m here,

Kevin

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