For 40 years I had been making deposits in my ability to take-off, fly and land aircraft. On that fateful day I made a huge withdrawal from those deposits. And if I hadn’t made those deposits over all those years, I wouldn’t have been able to make that withdrawal, and save those people’s lives. ~ Captain Sully Sullivan, pilot who landed US Airways flight 1549 safely in the Hudson River
If you’ve got a big sales call or interview tomorrow
First of all, good luck
Second, don’t worry
Third, whatever you’ve read, written or absorbed
Up to now
Is what you’re going to say.
It’s almost a form of cheating
You could call it frontloading
Because whether you know it or not
You’re always preparing
What you have to offer
Your clients.
See if this helps:
Publish something now
Not even kidding
And the very next day
Even at the humble beginning
Of your marketing practice
You will be shocked
At how well you perform
On your next sales call
Job interview
Or casual conversation
Why?
Because you’ve been practicing.
I’m here,
Kevin
P.S. What I found most interesting about Sully Sullivan’s heroism was what he was doing the day before he performed the impossible. Turns out he was at the air and space museum in New York. On his day off. Making another deposit.
P.P.S. If you’ve been looking for some consistency, structure and response to your business words, put yourself on the Market Yourself Waitlist. Among the many benefits is a lifetime interest in what you do – so much so that it feels less and less like work and more and more like, in the words of George Gershwin, “nice work if you can get it.” Learn more here.