You can talk about yourself in a way that makes you memorable.
While your prospecting should be laser-focused on your reader
And even suggested
That you talk a little bit about yourself
Your origin story
And any epiphanies that put you in the position you are today
That’s enabled you to offer
Such high-value expertise.
Here’s the thing:
Your prospect needs a liiiiiiittle something extra
A wee bit of emotion perhaps
That adds a face
To all that generosity.