7-Second Thoughts December 7, 2023

Be the best at who you serve.

From your prospect’s point of view, what you serve isn’t nearly as interesting as who.

The particulars of what you do

And how good you are at doing it

Aren’t nearly as compelling

Or particularly beneficial

With regard to helping your prospect decide

Whether or not they should buy from you.

What makes for the easiest buying decision:

Is your prospect seeing on your homepage

Laid out in great detail

The very problem they’re struggling with

And more importantly

What it’s like to struggle with it.

Just this

Makes it undeniably clear

Just how good you are

At what you do.

I’m here,


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