“I don’t enjoy writing. I enjoy having written.” ~ Executive Producer Glenn Berger
One of the things about writing your own marketing
Whether you’re a solopreneur
Or run a large agency
Is not knowing what to say
Something called “ideaphoria” kicks in
Especially if you’re a creative type
And you’ll go off on many many tangents.
Rather than chase them
Write them down somewhere else
I like the app Trello for this.
They will make wonderful posts, blogs and emails
Tomorrow.
But right now:
Bring yourself back to the one idea.
As your 25-minute timer runs down
Rather than panic
Relief sets in
Knowing you’re providing
One simple takeaway for your prospect
And a great place
To begin again
Tomorrow.
I’m here,
Kevin
P.S. Credit to my friend Dave Derrick, former copywriter turned financial advisor, for jogging my memory about “ideaphoria.” We all have it. The 25-minute timer keeps you from chasing them all right now. Jotting them down quickly lets you look at them later when you can see if they’re worth pursuing ❤️