“I don’t enjoy writing. I enjoy having written.” ~ Executive Producer Glenn Berger
One of the things about writing your own marketing
Whether you’re a solopreneur
Or run a large agency
Is not knowing what to say
Something called “ideaphoria” kicks in
Especially if you’re a creative type
And you’ll go off on many many tangents.
Rather than chase them
Write them down somewhere else
I like the app Trello for this.
They will make wonderful posts, blogs and emails
But right now:
Bring yourself back to the one idea.
As your 25-minute timer runs down
Rather than panic
Relief sets in
Knowing you’re providing
One simple takeaway for your prospect
And a great place
To begin again
P.S. Credit to my friend Dave Derrick, former copywriter turned financial advisor, for jogging my memory about “ideaphoria.” We all have it. The 25-minute timer keeps you from chasing them all right now. Jotting them down quickly lets you look at them later when you can see if they’re worth pursuing ❤️