See what you do from the eyes of your ideal prospect learning it for the first time
I get that a lot on sales calls
Because I assume they already know
Everything that I do.
The other thing I’ve been getting a lot of lately
Sorry, I’m just taking a lot of notes here – this stuff’s amazing
Both scenarios involve me
Regaining that sense of wonder
As seen through the eyes of an ideal client.
P.S. Credit goes to my new friend and email magician Billy Mueller. I relayed this story to him the other day with the offhand remark, “They think it’s magic 😏. And he said, “It IS magic to people who need it!” Just the kick in the 👖 I needed. 🙇♂
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