7-Second Thoughts July 8, 2024

Bigger profits lie in the margins

So often, the rest of us want a silver bullet, a grand solution, instead of the three percentage points. Such a small differential hardly seems important — until you see its real application and how those three percentage points compound over years for those willing to consistently seek them. ~ Sally Jenkins writing in The Washington Post about how the world’s best tennis players only win 3 percentage points more than their opponents.

See if this helps:

When it comes to marketing your business

You don’t need a silver bullet

Or the latest trend, book or consultant

Just putting yourself out there 

With 3% more regularity

Three times per week, rather than one

Is often astronomically less expensive

Less time consuming

And less effortful

Than going for broke.

I’m here,


P.S. If you’re struggling to build an audience worthy of your marketing efforts and feel like it shouldn’t be this hard, consider joining the waitlist for Market Yourself First

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