7-Second Thoughts October 1, 2023

Bill Bernbach was onto something

Putting the right people in the right room saves everyone time, money and frustration.

Legendary advertising pioneer Bill Bernbach was the first to come up with the idea of teaming up copywriters and art directors to create better ads for Doyle Dane Bernbach’s clients.

Here’s the thing:

Putting the two together

Rather than having a writer and art director work separately

Was big.

Putting no one else in the room

BUT them

Was every bit as big.

See if this helps:

When you need to write a website

Something Bill did not have to deal with

Teaming your copywriter with your client

Following up on yesterday’s email

Allows everyone access

To the people

Who are most responsible

For delivering the best possible outcome.

I’m here,


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