Putting the right people in the right room saves everyone time, money and frustration.
Legendary advertising pioneer Bill Bernbach was the first to come up with the idea of teaming up copywriters and art directors to create better ads for Doyle Dane Bernbach’s clients.
Here’s the thing:
Putting the two together
Rather than having a writer and art director work separately
Putting no one else in the room
Was every bit as big.
See if this helps:
When you need to write a website
Something Bill did not have to deal with
Teaming your copywriter with your client
Following up on yesterday’s email
Allows everyone access
To the people
Who are most responsible
For delivering the best possible outcome.