Make making messaging updates to your website as frictionless as humanly possible
You’ll see below that the page I personally bookmark is not my actual website
But just the words-only google doc version
Here’s the thing:
Bookmarking the word doc to your website
Especially if it’s in a google doc
Theoretically* allows you to
Highlight any changes you want made to your website
And simply tag your designer with a comment that says:
@designer Please make these copy changes to my website.
*This is actually neither a theory or a hypothetical. It’s the entire business model behind 7-second websites. To allow the business owner a lifetime of unlimited updates to making word changes on their website – the kind of words that allow you to book more high-value calendar appointments.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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