Keep the kind words within a quick cursor’s reach.
Testimonials and reviews serve one main purpose
In addition to one “just as main” purpose which I’ll get to in just a sec
To let your happy clients sell the value you offer
In a far more objective and authoritative way
Than you ever could.
See if this helps:
If you can make collecting those testimonials
As low-friction as possible
By putting them in the top left corner of your bookmark bar
They will always be top of mind to gather from clients
But just as importantly
Allow you to read and internalize them yourself
On
Just throwing this out there
The grayest of gray days
In Minnesota 
I’m here,
Kevin
P.S.
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