7-Second Thoughts March 17, 2023

Bookmark your kudos

Keep the kind words within a quick cursor’s reach.

Testimonials and reviews serve one main purpose

In addition to one “just as main” purpose which I’ll get to in just a sec

To let your happy clients sell the value you offer

In a far more objective and authoritative way

Than you ever could.

See if this helps:

If you can make collecting those testimonials

As low-friction as possible

By putting them in the top left corner of your bookmark bar

They will always be top of mind to gather from clients

But just as importantly

Allow you to read and internalize them yourself


Just throwing this out there

The grayest of gray days

In Minnesota ????

I’m here,



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