7-Second Thoughts June 23, 2023

Busking for better clients

To book better appointments with better clients, you have to find music they’re willing to pay for.

We all start out playing our songs

Hoping they’re the kind

That get prospects

Throwing more bucks

Into our guitar case.

See if this helps:

Put your business words out there.

Whoever responds:

Ask them the simplest of questions

That get them to respond.

Questions as simple as:

What’s your biggest challenge?

Not so much to book a call

But rather

Just to better understand

The problems that YOU

Feel most confident solving

For people YOU

Want to work with.

Does that make sense?

I’m here,


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