Your messaging must have equal parts clarity, heart and conviction.
Carlos Alcaraz was just crowned U.S. Open champion and is now the youngest player to be ranked #1 in the history of men’s tennis.
After the coronation they asked the Spaniard how he did it
At which time he simply repeated the same mantra his father had instilled in him since he was a (smaller) child:
Cabeza, corazon, cojones
Let’s take a page from Carlos:
When we write your homepage let’s make sure that first and foremost, it is clear
But to make it memorable, we’ll also need to add heart
Or what I call delight
And finally, in order to sell our products and services, we’ll need a healthy dose of
Hmmm… what’s the best way to say this
P.S. ¡Vámonos, Carlos!
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