It might be time to reconsider the Contact button
And here’s why:
Considering that the average prospect spends 30 seconds
Not even kidding
On your homepage
Asking your prospect to decide in under a minute
Whether or not they want to add another meeting to their day
With a complete stranger no less
Makes you think there might be something to this sobering fact:
The average website books 1 calendar appointment per year.
See if this helps:
Having your main call to action
And perhaps your ONLY call to action
Be your newsletter sign-up
Gives your prospect
Many more opportunities
And at a much more leisurely pace
To decide if they’d like to book a call with you
Or simply conduct an entire conversation
On THEIR turf
Over email.
I’m here,
Kevin
P.S. Ironically, the time your prospect spends reading your newsletter could be 10x longer than the time your prospect spends on your website 