Your prospect would very much like to cut to the chase.
We’ve all felt it
That moment when we’re attempting to solve something
And it becomes glaringly obvious
These people can’t help me.
See if this helps:
Even if the person coming to your website
Is not the ultimate decision maker
Perhaps they’re an executive assistant or a middle manager
Talk directly to them
As if your fate were entirely in their hands
Because it is.
P.S. Your homework if you choose to accept it: Read your homepage headline aloud. Does it feel like it’s talking to anyone but the Top Dog? Even if your business relies on talking to gatekeepers, the hand that keeps the gates rules the world.
Having trouble getting your team aligned on your website?