7-Second Thoughts January 8, 2025

Caution: Spinouts ahead

If you find yourself sitting at your desk, getting ready to write what you consider to be a “high-stakes” email, be sure to give yourself an exit strategy.

We’ve all been there

Sitting down at the laptop to write an email to a client, promote a webinar on social, write a long-overdue referral or wrap up your home page

A task that should only take a few minutes

But also runs the risk of taking hours

Including asking Claude for the first draft

See if this helps:

Before you ever tap a key:

Tell yourself

No matter what

That if/when you get stuck

To STOP typing

And START talking

Out loud or to yourself

And here’s why:

Writing too long can lead to overthinking

And digging

And digging

And digging

Using the same voice

That’s keeping you stuck.

Stepping away

On the other hand

Allows you to interrupt your train of thought

Rather rudely and abruptly

With any voice you want

Your therapist

Your favorite aunt

A mentor

The comedian you just watched on Youtube

Any or all of whom

Will do your bidding

And tell you what to say

And how long you have to say it:

You’ve got 5 minutes, my friend.

No worries.

What you have is good enough.

And because I’m your friend

(Or Eddie Murphy, I s’pose)

I’m going to insist

At the end of those 5 minutes

You hit send.

I’m here

Kevin

P.S. This conjuring up voices is a type of “mind muscle” that you can train to pop off anytime you please.

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