If you’re worried about putting all of your eggs in one basket
By saying this is the one thing you do
The people you help
And to the best of your knowledge
Why you think they should care
Try noting that the greater risk often lies in diluting your message
So that your prospect loses interest
And stops reading.
See if this helps:
Take a stab at planting your flag in 7 seconds or less on your website
And walk away.
Look at it again tomorrow.
If you don’t like it
Or more importantly
If it doesn’t inspire you to keep writing about your One Thing
The next day
And the next day
And the day after that if necessary
Until it hits both you and your prospect right between the eyes
That YOU are the one person
Who could seemingly write about that one thing
Til the day you retire.
The day that happens
Is the day you’ve positioned yourself as an expert in your field.
P.S. A healthy, happy, and prosperous new year to you and yours. May your success continue, may it increase, and may it never end 🙏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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