Whatever your story is, tell it as clearly as possible from your prospect’s point of view.
If you believe in it
If you can bring energy to it and it makes you smile
If you find you can talk about it almost without effort
That’s a really good sign.
It should look and sound like your best sales call
Because ultimately, that’s what it’s like to work with you
See if this helps:
This sounds an awful lot like you’re the hero
Rather than your reader
It is not.
It is you taking genuine, focused interest in what you do
So that your prospect can too.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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