In writing, you must kill your darlings ~ William Faulkner
You came up with a killer tagline, headline
Or what looks to be an award-winning piece of content
But somewhere in the back of your craw
You know it doesn’t really add value
Help people understand what you do
Or make it any easier for your prospect to buy from you
This is going to hurt but …
Yank it like you’re starting a mower
Maybe you can save it for a blog post
Or for another page on your website
But for now
💀
I’m here,
Kevin
P.S. Trust me, the minute you do the deed, two more will replace it. If you still miss it, bring it back. But at least then you’ll feel reassured that you’re giving your prospect real, discernible value.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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