7-Second Thoughts May 25, 2024

Client-Centered Therapy

You will never know your client’s business better than they do. 

Client-centered therapy is a non-directive form of talk therapy where the client acts as an equal partner in the therapy process while the therapist remains non-directive—refraining from passing judgment on the client’s feelings or offering suggestions or solutions.

Developed by humanist psychologist Carl Rogers during the 1940s and 1950s, Rogers is widely regarded as one of the most influential psychologists of the 20th century. 

He believed that people are the best experts on their own lives and experiences.

See if this helps:

Just like in client-centered therapy

When a business owner comes to you to help them solve their biggest problem(s)

Consider approaching the situation as a Rogerian therapist:

Instead of trying to solve your client’s problem

Simply ask the right questions

And provide the space

So that the person who knows that business best

Not you

Can solve the problem


I’m here,


P.S. This is the approach we’ll be using in this summer’s cohort to develop your marketing system. It’s still in the larva stage, but here’s a sneak peek if you want to consider joining the wait list.

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