In fact, it’s all that counts.
And here’s why:
In your never ending quest to define what you offer
And how it helps your clients to achieve the outcome they desire
You will only get closer and closer to clarifying it.
You will never really get there
You’ll only know you’re getting closer
And increasing profitability.
See if this helps:
Keep putting your offer out there in various forms and channels.
Doing it consistently helps prevent perfectionism
Which could be what’s keeping you
From getting closer
To your “there.”