It seems that lately, offering your prospect just one option
Followed by many options for how they might continue working with you
Is plenty
And here’s why:
Offering 3 choices can make it more difficult to understand what you do
And what your prospect is getting
And in many ways
Can almost feel like you’re guessing at what your prospect really wants.
On the other hand
Assuming the offer is also on your website
Having just the one option
Allows your sales call
And your proposal
To repeat what your prospect is getting
3 times
And allows any follow-up emails and/or calls
To end with a
When would you like to get started?
Rather than a
Which of the 3
Are you still considering?
I’m here,
Kevin