When you show up in your self-marketing, you can get away with “mistakes.”
There will be days when you put your brand story out there
And it doesn’t come across the way you’d like it to
But that’s the beauty of consistently hitting the “publish” or “post” button
Tomorrow is another day
And the more tomorrow’s you have behind you
The less weight each of them carry
And the more impact your consistency* has on your prospects.
P.S. Sometimes I think a better word for consistency might be fearlessness. More on that tomorrow 😃
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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