If you’re not writing, you’re bringing your own business to its knees.
If you’ve been following the Hollywood writer’s strike
You’ve seen just how much power writing has
Over just about everything
Your own business.
See if this helps:
If it’s been a while
Since you’ve written directly to your prospect
Perhaps it’s time to set a 10-minute timer
And tap out a little missive on LinkedIn
Or even a long dormant email list
Without even a hint of apology
And just act
As if you’ve been writing every day
For a year and a half
And see how it feels
To press PUBLISH.