7-Second Thoughts July 15, 2023

Cross your picket line!

If you’re not writing, you’re bringing your own business to its knees.

If you’ve been following the Hollywood writer’s strike

You’ve seen just how much power writing has

Over just about everything

But especially

Your own business.

See if this helps:

If it’s been a while

Since you’ve written directly to your prospect

Perhaps it’s time to set a 10-minute timer

Start small

And tap out a little missive on LinkedIn

Or even a long dormant email list

Without even a hint of apology

And just act

As if you’ve been writing every day

For a year and a half

And see how it feels

To press PUBLISH.

I’m here,


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