Your prospect needs to CARE about the “location, location, location.”
See if this helps:
WEBSITE: Forsyth Rentals – New York, NY
FIRST 7 SECONDS: In the heart of the LES
Apartment rentals in one of Manhattan’s most vibrant neighborhoods
Forsyth checks the location box immediately
But quickly pivots to the bigger problem facing their prospect:
Access
A rare commodity in the New York rental market
Which defines the word “racquet.”
I’m here,
Kevin
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