Step 1. Read the first 7 seconds of your website. Step 2. Who comes to mind first – you or your prospect?
See if this helps:
WEBSITE: Watson Law – Santa Ana, CA
BEFORE: Business and Estate Planning Heroes Superstars and Trailblazers
AFTER: Estate Planning that Leaves a Legacy – Not a Mess
Your Orange County choice for bulletproof estate plans
In the “Before” you have to imagine who these heroes and superstars are.
Can I trust them?
In the “after” there’s no trust issue.
I’m leaving my family a legacy – not a mess.
Kevin P.S. Your business is not the Hero but it’s not zero either. Not sure about all this Hero/Guide talk? Check out Business Made Simple University or – seriously – watch any Yoda youtube video clip 🙏