7-Second Thoughts November 29, 2022

Doubling Down on SEO

Those who chase straights and flushes go home on Greyhound buses. ~ Commandments 1 Through 10 of Texas Hold’em Poker

If you’re attempting to chase Page One of Google as a way to get leads, that sounds:

  1. Expensive
  2. Time-consuming
  3. And maybe even a little soul crushing

Especially if you’re an independent professional.

See if this helps:

Counting on SEO to bring in leads is for the big kahunas with deep pockets

And a high tolerance for risk

Instead, create your own leads by sending out messaging you want to be known for directly to your prospect in the form of an email like this

Or through your preferred social channel.

It will:

Help you fine-tune your offering and set the stage for the kinds of 1 on 1 conversations

You were trying to get from SEO

That can be had for 100% less poker chips.

I’m here,


P.S. BONUS: If you’re archiving your emails on your website, that’s some mighty fine SEO right there ????

Like this message?