Before you can work on your website, you gotta eat.
Unless you already have a steady stream of leads
And a consistent way to procure them
Time spent writing your website
Might best be spent
Writing directly to your prospects
And here’s why:
Putting effort into contacting your prospects through email
Rather than your website
Forces you to ask tough questions
Ironically, the same ones you’d need to work on your website
Except that at the end
You can send the result
Of all that hard work
Directly to the person who most needs it
Who most wants to hear it
And who can pay you for your services
aka, put food on your table
These are the people
You most want to work with.
P.S. A WARNING FOR SENTIMENTAL TYPES: Tomorrow’s email hasn’t been written yet, but it might involve a boy who learned from his dad how to do the one thing he most wanted to do with his time on earth: Love his job.