Oddly enough, what they call the “hero’s journey” comes down to wayfinding.
With apologies to Yogi Berra
When your prospect comes to a fork in your website
They do not have to take it
And probably won’t
Unless they can see precisely where you’re taking them
Every 7 seconds
as they scroll down your homepage.
P.S. Yet another reason to repeat the same, simple “call to action” button throughout your homepage. Minimum of 3, but ideally 4 times. Contact us, Let’s Talk, or Schedule a Demo are great fall-back’s.
Having trouble getting your team aligned on your website?