Oddly enough, what they call the “hero’s journey” comes down to wayfinding.
With apologies to Yogi Berra
When your prospect comes to a fork in your website
They do not have to take it
And probably won’t
Unless they can see precisely where you’re taking them
Every 7 seconds
as they scroll down your homepage.
I’m here,
Kevin
P.S. Yet another reason to repeat the same, simple “call to action” button throughout your homepage. Minimum of 3, but ideally 4 times. Contact us, Let’s Talk, or Schedule a Demo are great fall-back’s.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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