Oddly enough, what they call the “hero’s journey” comes down to wayfinding.
With apologies to Yogi Berra
When your prospect comes to a fork in your website
They do not have to take it
And probably won’t
Unless they can see precisely where you’re taking them
Every 7 seconds
as they scroll down your homepage.
P.S. Yet another reason to repeat the same, simple “call to action” button throughout your homepage. Minimum of 3, but ideally 4 times. Contact us, Let’s Talk, or Schedule a Demo are great fall-back’s.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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