This is what it means to launch your website
To talk about your business.
To become a vampire.
When you hold yourself accountable to write consistently to your prospects
When you put yourself on deadline
When it absolutely, positively MUST go out
Everything is fair game:
Family, friends, comedy, tragedy
Your writing becomes honest
You say the quiet part out loud
It’s the complete opposite of what it means to be “social” today.
P.S. Hall of Fame writer/director Nora Ephron: We all grew up with this thing that my mother said to us over and over, and over and over again, which is ‘Everything is copy.’ You’d come home with something that you thought was the tragedy of your life – someone hadn’t asked you to dance, or the hem had fallen out of your dress, or whatever you thought was the worst thing that could ever happen to a human being – and my mother would say ‘Everything is copy.’’