Consistently writing about the value you offer to your customers feeds the script for your appointment with them.
Daily, weekly, monthly
Or somewhere in between
Just write
To the prospects
And clients you hope to work with
About how they might solve
Some of their biggest challenges
Until one day
One of them
Books an appointment with you
And lo and behold
It’s like you’re reading from a teleprompter
Exactly what they need to hear
To buy from you.
But … but … but … how?
How is this possible?
How do you sound so smooth?
So calm?
So confident?
Because it’s all coming from a script
That you’ve already written
Lodged in your brain
Ahead of time
Silly.
I’m here,
Kevin