Use LinkedIn to focus group your homepage headline.
If you’re getting cold feet
On your homepage headline
LinkedIn is becoming a good place
To test out your content
And even your target audience.
See if this helps:
Take no more than 5 minutes
And change your LinkedIn profile headline
To the headline you’ve always wanted to put on your homepage
But never quite had the courage
To make it front page news.
You’ll know fairly quickly if it feels right
And after a few days
You might just have yourself
A new homepage headline.
P.S. You should be changing your LinkedIn headline periodically anyway. It’s good marketing practice and reminds your prospects you’re always thinking.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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