Once you find what you’d do in your business for free, you’ll never run out of things to write about.**
In the beginning …
Just start writing about what you
And only you
Care about.
Your emails, blogs or posts
Will feel like tangents at first
But the more you hold yourself accountable
To getting your business words out there
The more you’ll become highly attuned to
Thinking about and listening for
Specific things that help your clients
Knowing you’re on the hook to produce “read-worthy” stuff
And then one day, there it is:
Your niche
Your specialty
The area of expertise
Of what you want
More than anything else in the world
To be famous for.
I’m here,
Kevin
P.S. SPOILER ALERT: Once you find it, two things will happen:
1. You’ll have narrowed your focus
2. And have even more to write about ????
**And you’ll stop calling it “work”
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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