The closer you get to your ideal audience, the less you care about no-show’s and unsubscribes.
As you gain confidence that what you do
Can have a direct impact on the people
You care most about helping
The milder the reaction you’ll have
When a prospect doesn’t show
Or unsubscribes
To the value you offer.
See if this helps:
Just go for it.
Target the people you can help the most
Without regard to whether or not
You think they can afford it.
The money will come.
I’m here,
Kevin