The closer you get to your ideal audience, the less you care about no-show’s and unsubscribes.
As you gain confidence that what you do
Can have a direct impact on the people
You care most about helping
The milder the reaction you’ll have
When a prospect doesn’t show
To the value you offer.
See if this helps:
Just go for it.
Target the people you can help the most
Without regard to whether or not
You think they can afford it.
The money will come.