7-Second Thoughts December 21, 2023

Force-read your prospect

It’s legal in all 50 states.

A lot of business owners who already have more than enough business

Insist that their prospects read whatever book that their founder wrote

In hopes that any sales calls are spent with highly motivated prospects.

Here’s the thing:

Because there’s no way to know if your prospect actually read your book

Make sure your website, emails, podcasts and social

Offers your prospect

The VALUE of your book

Whether they know it’s your book

Or not.

I’m here,


P.S. If your free content truly solves your prospect’s most expensive problems, the only free access to your time should be a reply to an email or direct message. Of course, they can always book a call. That is, um …how should I put this? Not free.

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